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Apple's iPhone becomes new choice for bankers

05-18-2010 16:44 BJT

BEIJING, May 18(Xinhuanet) --Thousands of Standard Chartered bankers are replacing their Black Berry, a commenly used corportate communiction divice, with Apple’s iPhone.

The move by Standard Chartered shows that Apple’s effortful pursuit of a market share in business communication arena has begun to yield.

In many people’s eyes, iPhone is only a trendy consumer toy, but now Apple has proved that it can be also a practical corporate device for use everywhere from the building site to the trading floor.

Standard Chartered is one of the first big banks to adopt the iPhone for internal functions. Other financial institutions like HSBC and Morgan Stanley have also showed indications of change, but the switch might take time for security concerns, a financial professional and information technology analyst told Reuters.

"If more companies switch to the iPhone, this is of course bad news for RIM, the producer of Black Berry" said Lu Chialin, an IT industry analyst at Macquarie Securities, "but it will take a long time for companies to do their own internal testing before deciding to change, so it will be a while before it has any effect on RIM."

However, RIM's China managing director Gregory Shea sees the move in a different way. "People are always switching. I saw there were people switching to BlackBerries as well."

Editor:Zheng Limin |Source: Xinhua

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