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London 2012 unveil Olympic Games mascots

05-20-2010 09:12 BJT

London 2012 launched Olympic mascot Wenlock and Paralympic mascot Mandeville on Wednesday.

London 2012 Olympic mascot Wenlock [Photo:]
London 2012 Olympic mascot Wenlock [Photo:]

The two cartoon animations were created from the last drops of steel left over from the construction of the final support girder for the Olympic Stadium.

London 2012 organizers introduced the interactive mascots on Wednesday, and predicted they will be a big hit with children and help inspire young people to get involved in Olympic sports.

London organizing committee chairman Sebastian Coe says kids don't want cuddly toys as mascots and prefer "something they can interact with and something with a good story behind it."

Wenlock is named after Much Wenlock, a town whose local games helped inspire the modern Olympics. Mandeville is named after Stoke Mandeville, a town where the Paralympic movement was founded.

Coe said: "We've created our mascots for children. They will connect young people with sport and tell the story of our proud Olympic and Paralympic history. By linking young people to the values of sport, Wenlock and Mandeville will help inspire kids to strive to be the best they can be."

The two mascots were launched publicly on the BBC One show at 7p.m. on Wednesday with an animated film, based on a story by children's author Michael Morpurgo, shows how the figures were brought to life and are able to reflect and adapt to their surroundings, changing their appearance depending on the situation.

Wenlock and Mandeville have a number of unique design features including yellow lights on their heads, inspired by London's iconic black taxis. Wenlock wears friendship bands in the colors of the Olympic rings and Mandeville wears a timing device to track its personal best.

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