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U.S. antitrust agency OKs Google bid for AdMob

05-24-2010 10:53 BJT

BEIJING, May 24 (Xinhuanet) -- U.S. antitrust regulators gave Google a green light to buy mobile advertising network AdMob, according to media reports Monday.

The U.S. Federal Trade Commission (FTC) Friday closed the investigation of Google's proposed 750-million-U.S.-dollar purchase of AdMob, drawing the conclusion that the deal was unlikely to harm competition.

The commission said in a statement: "Although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency's concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple Computer Inc. -- the maker of the iPhone -- to launch its own, competing mobile ad network."

"As a result of Apple's entry, AdMob's success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob's competitive significance going forward," the commission added.

Google announced the deal last November, hoping that AdMob will help it more effectively extend its lucrative Internet advertising into the world of mobile devices.

Vice president of product management Susan Wojcicki said Friday on the official Google blog that the decision is "great news" for the mobile advertising ecosystem as a whole.

Google, which generated 97 percent of its 23.7 billion U.S. dollars in 2009 revenue from advertising, has faced growing antitrust scrutiny as it seeks to use the revenue from its dominance of the search market to move powerfully into other markets.

Editor:Zheng Limin |Source: Xinhua

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