MOSCOW, July 1 (Xinhua) -- Social online network Facebook on Thursday launched a joint project with Russian mobile operators to give the customers free access to its website via cell phones.
The so-called Facebook Zero project aimed at cooperating with mobile operators, whose customers would have free access to the Facebook mobile version, head of Facebook Mobile, Henri Moissinac said as quoted by the RIA Novosti news agency.
The global social network has already signed contracts with the Russian mobile operators Beeline and MTS.
Last week, Facebook founder Mark Zuckerberg said the social network's team would make special efforts to gain an audience in countries where it traditionally had not enjoyed great popularity. Among these countries are Russia, Japan, China and South Korea.
According to international research company TNS Gallup Media, Facebook has one million users in Russia, while its main Russian competitor VKontakte has over 75 million.