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Innovation leads to success -- CDC Software Indian official

07-05-2010 08:42 BJT

BANGALORE, July 4 (Xinhua) -- Innovation is the life of a company, making its product design and sales more welcomed by the consumers, an official of Customer-Driven Company (CDC) Software Indian branch said here on Sunday.

CDC Software is a world-famous software provider due to its focus on the importance of innovation, and became one of the 15 largest software companies globally in 2007, Naga (Nagaraja Prakasam), Managing Director of CDC Software India Pvt. Ltd., said in an interview with Xinhua.

As a part of CDC Software, CDC Software India Pvt. Ltd also pays more attention to the innovation in its development, "our company's culture is to encourage more innovation and creativity," Naga said.

The company's managers have frequently asked every employee to put forward any new idea of software innovation, and evaluate their suggestions of software innovation in each quarter, according to the managing director.

For example, he said, a software engineer received a reward for his valuable suggestion of software innovation last year, which led to the successful development of a version of CDC Pivotal Social CRM.

CDC Pivotal Social CRM 6.0, a new application enabling integration with today's popular social media sites, can better identify qualified leads, gather sales intelligence through increased collaboration with customers, and ultimately improve customer service.

The company's service team customizes Pivotal CRM application for local Indian needs. Its Mobile CRM could be deployed quickly by a company or government-related agency, and provide immediate access to critical customer information via mobile phones using text messages.

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