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E–books reading takes longer time than paper

07-06-2010 15:45 BJT

BEIJING, July 6, 2010(Xinhuanet) –It takes a longer time to read books on a Kindle 2 or an iPad compared to printed pages, according to a recent study by product development consultancy Nielsen Norman Group.

U.S. media reported Monday that 24 participants were given short stories by Ernest Hemingway to read in print and on iPads, Kindles. After reading, participants filled out a brief comprehension questionnaire to make sure no one had skimmed through a story.

Overall, it took each reader an average of 17 minutes and 20 seconds from start to finish -- enough time to get readers fully "immersed" in the stories, Nielsen explained.

The study found that reading speeds declined by 6.2 percent on the iPad and 10.7 percent on the Kindle compared to print.

However, Nielsen conceded that the differences in the reading speed between the two devices were not "statistically significant because of the data's fairly high variability".

Users also rated their satisfaction with each device. the iPad, Kindle and printed book scored 5.8, 5.7 and 5.6, on a scale of 7, respectively.

The satisfaction ratings on the survey are promising for e-reader makers. However, given the reading speed contrast, it was still too early to say printed books would be largely replaced by e-books in the near future, Nielsen noted.

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Editor:Zheng Limin |Source: Xinhua

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