CCTV.com - CNTV English - CCTV News


Homepage > News > Biz >

Blaring World Cup vuvuzela yields only bland profits

07-07-2010 14:29 BJT Special Report:

BEIJING, July 7 (Xinhaunet) -- The controversial vuvuzela plastic horn that is causing enormous noise - and some say annoyance - at the ongoing FIFA World Cup in South Africa offered opportunities for Chinese manufacturers, but only narrow profit margins due to the lack of intellectual property.

About 90 percent of the blaring instruments blown by soccer fans were made in China, said Wu Yijun, manager of the Ninghai Jiying Plastics Manufacturing Co in Zhejiang province, the biggest vuvuzela maker in China.

Wu said his company made more than 1 million vuvuzelas for export from the beginning of this year to April at prices ranging from 0.6 yuan to 2.5 yuan each. They are being sold for between 18 yuan and 53 yuan in South Africa, with the highest price, 177 yuan, on offer in big department stores.

"Most of the profit goes to dealers and importers. Our profit margin is less than 5 percent," Wu said. "We still don't have international pricing power."

The biggest problem for China's manufacturing industry is the lack of strong brands, copyrights and patents, Wu said.

Many Chinese manufacturers make outsourced equipment manufacturing (OEM) products that are ultimately sold as other, often foreign, brands.

Up to five companies - mainly located in Ningbo of Zhejiang province and Shantou in Guangdong - made the vuvuzela, Wu said.


Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program