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China to crack down on vulgar marketing of online games

07-07-2010 16:50 BJT

The Ministry of Culture announced on July 6 that it will enhance management of online gaming marketing to stop vulgar acts and called for cultural administrative departments at all levels to enhance gaming management.

Recently, some online game companies hired women, who became famous due to indecent photographs or video posted online to promote their games. Such activities caused a great negative impact on society.

The Ministry of Culture called for strengthening cyber patrols. After vulgar gaming promotion and publicity is found, the Web sites will be ordered to delete such content. For the enterprises that use vulgar measures to promote online games, they will be ordered to correct their acts.

If some enterprises seriously violate relevant laws and regulations, they will be resolutely punished according to law. All these moves are aimed at effectively curbing the spread of vulgarity in the promotion of online games.

Editor:Xiong Qu |Source: People's Daily

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