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Toyota seeks to improve quality as it targets larger China market

07-15-2010 14:47 BJT

CHANGCHUN, July 15 (Xinhua) -- Japan's largest automaker, Toyota Motor Corp., said Wednesday that improving product quality would be on top of its agenda for its China business as it seeks more market penetration in the world's largest auto market, despite rising pressure from labor disputes.

The company said it would constantly stress quality in all of its plants in China and pay more attention to feedback from consumers in order to further improve product quality.

"We have set up a Global Quality Special Committee that aims to improve product quality so that consumers can use our products with fewer worries," Etsuo Hattori, China representative of Toyota Motor, said at a press conference during an auto exhibition being held in Changchun, capital of northeast China's Jilin Province.

The 7th China Changchun International Automobile Fair, held July 15-22, is displaying 927 cars from more than 100 automotive manufacturers.

The call for increased quality by the company came when Toyota Motor (China) Investment Co. LTD. chief spokesman Liu Peng said the company was confident it could properly handle labor disputes which are increasingly being heard as Chinese workers become more vocal about their interests.

Editor:Jin Lin |Source: Xinhua

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