BEIJING, July 15 (Xinhua) -- China's united front authority has launched a campaign to encourage people operating private businesses to reciprocate society's kindness by helping the needy.
In the campaign, business people will be encouraged to help people in need, especially those who devoted their lives to China's revolutionary cause, old members of the Communist Party of China (CPC), and old model workers, by offering "pairing assistance," said the CPC Central Committee United Front Work Department Thursday.
The united front is a term used by the CPC to describe its policy of uniting the political forces representing people of various circles.
In written instructions on the program, top political advisor Jia Qinglin said the campaign would inspire "patriotism and a sense of social responsibility" among private business people.
"It would help to create a good atmosphere within the united front, and even within the entire society, for being grateful to the CPC, the country and the Chinese people," said Jia, chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC).
The campaign, initiated in Shanxi, Hebei and Chongqing provincial-level areas, is worth being extended nationwide, Jia said.
Du Qinglin, head of the United Front Work Department of the CPC Central Committee, said during a teleconference about the campaign on Thursday that the program is "innovative and efficient" in promoting healthy growth and raising the ideological and moral standards of these business people.
Du asked local united front offices and industrial and commercial departments to work out unique ways to move the campaign forward.