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Free Chinese TV channels benefit Singapore media industry

07-20-2010 14:45 BJT

SINGAPORE, July 20 (Xinhua) -- Chinese free-to-air TV has been praised for supporting the local media industry by giving TV viewers more choices and a greater range of interesting programs to choose from.

This was done through the outsourcing of programs, the Media Development Authority of Singapore said on Tuesday.

Pay TV operators have been urged to step up public education efforts to generate greater awareness, of their parental lock mechanisms that protect children from mature content as well as consider introducing more Chinese children's programs.

These were among the key recommendations and observations of the Advisory Committee for Chinese Programs (ACCESS), which released its biennial report for the period July 2008 to June 2010.

MediaCorp's Channel U was commended for its efforts to promote the local media industry and nurture local media talents.

ACCESS also stressed the importance of raising awareness of the availability of parental locking mechanisms offered by Pay TV operators.

ACCESS also highlighted that with more youths accessing media content over the Internet, public education efforts on topics like cyber-wellness and safesurfing habits were also important, and needed to be looked into.

Editor:Jin Lin |Source: Xinhua

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