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Hong Kong youngsters own most mobiles across Asia : Survey shows

08-03-2010 13:57 BJT

HONG KONG, Aug. 2 (Xinhua) -- Personal ownership of mobiles among Asia's youth had increased from 60 percent in 2008 to 64 percent in 2010, while that of Hong Kong jumped from 82 percent to 87 percent of youth owning a mobile, the highest among all surveyed regions, according to a survey released on Monday by market research firm Synovate.

In the 5th Synovate Young Asians, respondents ranged from eight to 24 years old across 11 markets in Asia, including China's mainland, Hong Kong, Taiwan, India, Indonesia, Singapore, Thailand and the Republic of Korea.

A total sample of 12,302 youth was surveyed by face to face interviews and online method during the second quarter this year, said Synovate in a statement.

Sixty-four percent of young Asians surveyed own a mobile phone. Hong Kong is leading the pack with 87 percent of youth possessing this multifunctional extension of themselves, followed by 85 percent of Singaporean and youth in the Republic of Korea, it said.

When looking at the results by age segments, 93 percent of youth between age 12 to 14 in Hong Kong and Singapore own a mobile phone, above the regional average of 47 percent, according to the survey.

In Hong Kong, the most popular mobile phone activities over the past 7 days are listening to music, SMS, taking pictures, and playing games, it said.

"This year, we see that the mobile phone is simply inseparable from its owner. More youth across a number of Asia markets now own a mobile compared to 2008. With one in five young Asian planning to use their mobile even more often, these findings show the great potential of this medium," said Susanna Lam, research director of Synovate in Hong Kong.

Synovate Young Asians is a tracking survey that provides credible, relevant, and detailed information on the lifestyle, product ownership, media, and leisure habits of young people in Asia aged eight to 24, meeting the needs of regional media, marketing and advertising specialists.

Editor:Zheng Limin |Source: Xinhua

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