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China's Aigo to move boldly, compete with high-end global brands

08-09-2010 08:39 BJT

BEIJING, Aug. 8 (Xinhua) -- China's digital giant aigo revealed its ambition to break into global high-end markets, with camera shops to be set up in the world's most renowned luxury districts.

"Our grand plan is to open chain stores, featuring Chinese-styled cameras, on the Champs Elysees, New York's Fifth Avenue, and other luxury centers within three years," announced Feng Jun, president of aigo, during the ongoing fourth China Brand Festival held in Beijing.

"We hope to be neighbors with Louis Vuitton," added Feng.

As a Chinese high-tech corporation most specialized in mobile storage devices, aigo has vowed to knock open the high-end market with its delicately-designed cameras with unique Chinese styles.

The Ge-Kiln digital cameras, released in June by aigo, feature the crackling surface resembling Ge Kiln porcelain made in the Song Dynasty (960-1279 A.D.).

"Every camera of this type has a unique pattern, representing the distinct identity of its owner," said Feng.

"China's digital brands are used to manufacturing cheap products, but we aim to make artworks out of our technology," said Feng.

Editor:Xiong Qu |Source: Xinhua

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