MACAO, Aug. 12 (Xinhua) -- The Macao Trade and Investment Promotion Institute (IPIM) and the Hong Kong Trade Development Council Thursday jointly organized a seminar here, with the aim to encourage local enterprises to utilize e-commerce during daily business operation.
The objective of the seminar, held at the Macao Business Support Center, is to facilitate enterprises to promote their products and businesses through online service platform, achieve greater publicity for their products and services, hence create more business opportunities, according to the IPIM.
The seminar worked in line with the "E-Commerce Promotion Incentive Measures" launched by IPIM, and carried the theme " Building quality enterprise and brand image".
During the seminar, industry experts shared their insights on exhibition strategies, and the means to attract overseas buyers and gain access to merchandising trends.
A total of 102 participants from local associations and enterprises took part in the seminar, according to the IPIM.