BEIJING, Aug. 19(Xinhuanet) -- Facebook Wednesday announced the introduction of a location-based service called “Places” for the popular social network.
With the help of the Places, users with smartphones could share their whereabouts with friends while on the move.
“You can immediately tell people about that favorite spot with Facebook Places,“ said Places product manager Michael Eyal Sharon.
“Facebook members can 'check-in' at restaurants, bars, or other social venues and let their friends at the social network instantly know where they are and with whom.“
Given the large number of Facebook users, the new services could help Facebook grab a bigger piece of a local advertising market driven by small businesses like restaurants and stores.
The feature could also let Facebook target users with ads based on their location, or offer special coupons when a user nears a certain business, supplementing the 700 million to 800 million U.S. dollars that Facebook generated.