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Google acquires visual shopping search engine ""

08-23-2010 13:51 BJT

BEIJING, Aug. 23 (Xinhuanet) -- Google has acquired, whose visual search engine helps people match clothes and other apparel online and purchase them from retailers, according to media reports Monday.

Google has acquired, whose visual search engine helps people match clothes and other apparel online and purchase them from retailers, according to media reports Monday.(File Photo)
Google has acquired, whose visual search engine helps people 
match clothes and other apparel online and purchase them from retailers, 
according to media reports Monday.(File Photo) CEO and co-founder Munjal Shah announced the deal on his company's home page this weekend.

"We see joining Google as a way to supersize our vision and supercharge our passion," Shah said in a statement.

Financial details were not disclosed, but a Wall Street Journal report said the startup could be worth as much as 100 million U.S. dollars.

Founded in 2004, uses computer vision and machine learning technology to provide a visual search engine focused on shoes, clothes, jewelry and decor, according to the company.

The deal is Google's latest acquisition. Analysts say's technology could be applied to the Internet giant's Product Search or Commerce Search engine.

Google in April acquired visual art search engine Plink. This technology is now being used to fortify Google Goggles, the mobile visual search application Google launched earlier this year.

Editor:Zheng Limin |Source: Xinhua

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