- CNTV English - CCTV News

Homepage > News > Biz >

Taobao enters online recruitment arena

08-31-2010 16:29 BJT

BEIJING - has stirred up competition in the recruitment market after the shopping site on Monday decided to pitch its newly launched e-commerce job services against those offered by established players like and

The company said its services will be targeted at the burgeoning e-commerce industry in China.

Though most of the employers on its portal are Taobao shop owners, the company expressed confidence that it would include other companies also soon.

"E-commerce companies are free to publish their job openings with us," said Liu Bo, head of Taobao University, the training division of Taobao.

Liu said job openings on Taobao's employment portal will soar to 100,000 by the end of this year, compared with 2,600 now.

The new dedicated platform, he said, will also influence other online employment service companies in the long term.

"People like to choose specific sites for specific needs," said Liu. "I believe Taobao can meet the needs of the e-commerce industry," he said.

Employment service providers, however, feel that such dedicated services are not a threat.

"Employers like to seek employees through different channels, and it's unlikely that Taobao will be able to wean customers from other job sites," said Jennifer Feng, public relations director of Nasdaq-listed

She said employment service sites provide a wide range of professional services, which are not easy to duplicate.

But at the same time, there is also a growing demand for e-commerce professionals as online sales transactions increase rapidly.

That, in turn, may see more and more companies vying with each other to provide specialized services.

Positions for online salesmen have increased by 70 percent since 2009, and are expected to reach 130,000 this year on, Feng said.

Hao Jian, a senior consultant with, said Taobao's services will not impact them, as it does not extend to sectors other than e-commerce.

Taobao has said it will focus solely on e-commerce employment. The platform, which involves about 3,700 employers, offers its services for free, and the company said it needs further planning to decide whether to charge fees in the future.

Taobao earlier this month expanded its travel business to sell international airline tickets, in a move to take on online travel companies such as International Ltd.

Online sales on Taobao reached 208.3 billion yuan ($30.61 billion) last year, accounting for nearly 90 percent of the total online shopping transaction volumes in China.

Editor:Xiong Qu |Source: China Daily

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program