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National publicity video conveys China's image to overseas audiences

01-18-2011 21:16 BJT Special Report:Chinese President Hu Jintao Visits US |

BEIJING, Jan. 18 (Xinhua) - While U.S. leaders are still counting down for Chinese President Hu Jintao's visit, some American people in New York have already been drawn closer to China through a video show in Times Square.

The 60-second video, with red as its theme color, will be shown 15 times each hour till February 14 and is expected to be aired on CNN from January 17 to February 13. On top of the six screens in Times Square there is a billboard saying "Experience China."

Dozens of Chinese people appear in the video, including celebrities like basketball star Yao Ming, astronaut Yang Liwei and producer John Woo.

The video also featured some ordinary persons like Alipa Alimahun from the Xinjiang Uygur Autonomous Region, who was shown standing in a scarf and yellow robe. For over half a century, the 71-year-old woman adopted nearly 20 orphans from 10 ethnic groups.

"We hope that video could give the American people a panorama about China and let them feel the readiness of the Chinese people for making friends with them," said Jason Shen, chief executive producer of the video.

Shen said it took him and his staff nearly two months to finish the video clip. Also, several foreigners were invited to give advice.

Many countries and regions have videos to convey their images to overseas audiences, some with the purpose of promoting tourism. "Even Kosovo launched its video to show how beautiful the war-plagued land really was," Shen said.

Jin Jing, a wheelchair fencer and Olympic torchbearer, took part in the filming last August. Although the video was short and her image just appeared for a couple of seconds, the woman was proud.

"I appear in the video as a member of the handicapped, a member of the young generation born after the 1980s," she said.

In the past, Jin said that maybe China was just a vague word easily associated with agriculture and workers.

"Through this video we want to tell the world that we have talent in all fields, like high-tech industries."

"The airing of the video coincides with Hu Jintao's visit to the United States. Selection of this opportunity showed China's growing awareness as to how to promote itself," said Chen Gang, deputy dean of the School of Journalism and Communication of Beijing University.


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