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China's own products dominate online game sales

01-21-2011 09:19 BJT

BEIJING, Jan. 20 (Xinhua) -- China's online game industry generated 32.37 billion yuan (4.9 billion U.S. dollars) in sales revenue last year, of which 59.6 percent came from the country's own products.

The statistics were released in a report during an ongoing annual conference of China's online game industry, running from Jan. 18 to 21.

A total of 356 products were developed independently by China's domestic companies in 2010, 35 more than the previous year, the report said.

Meanwhile, China's 82 original online game products developed by 34 domestic companies were available in 40 foreign countries and regions last year, with sales revenue reaching 230 million U.S. dollars, up 111 percent year on year, according to the report.

This was the fifth year for China's original online game products to remain dominant in this industry, said Sun Shoushan, deputy director of the General Administration of Press and Publication (GAPP), when addressing the annual conference Wednesday.

By the end of the 12th five-year period (2011-2015), annual online game sales in the country will surpass 50 billion yuan.

Statistics show that last year the number of online game players in China surged 15.3 percent to hit 76 million from a year earlier, of which 43 million played fee-based games.

The number of people using the Internet in China rose to 457 million at the end of 2010, up 73.3 million from a year earlier, the China Internet Network Information Center said Wednesday.

Editor:Zheng Limin |Source: Xinhua

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