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Perfect moment to launch China Daily European Weekly: Ambassador

01-22-2011 10:48 BJT

BRUSSELS, Jan. 21 (Xinhua) -- The Head of the Mission of China to the European Union, Ambassador Song Zhe, said here on Friday that it was a perfect moment to launch the China Daily European Weekly as 2011 was a year of huge importance both for China and Europe.

"The effort to launch the first Chinese English-language newspaper in Europe bears important and long-term significance," Song said, while addressing the Weekly's launching ceremony in Brussels attended by a wide range of politicians, business people and media workers.

China's national English-language newspaper China Daily, founded in 1981 and with a circulation of more than 400,000 worldwide, launched its European Weekly on Dec. 3, 2010.

Covering politics, business, culture and society that are of interest to European and Chinese readers, the Weekly is now available from news agents and distributors in major cities of 27 European countries after an initial launch in eight cities.

"This Weekly will become a unique window and a fresh platform for European readers to know about China's development, progress, policies, and its relations with Europe and beyond," Song said.

According to the Ambassador, broader and deeper cooperation between China and Europe would add more strategic importance to mutual ties as China was to implement its 12th Five-year plan while Europe was to ground its 2020 Strategy.

The year 2011 also celebrated the EU-China Year of Youth, and the two sides would have a number of important political exchanges later this year, Song added.

"It is a perfect moment to launch the China Daily European Weekly..More and more timely, accurate and comprehensive information about China and China-EU relations will be available to EU institutions and the European people," Song said.

Qu Yingpu, deputy editor-in-chief of China Daily Media Group, said at the ceremony that one of the Weekly's main goals was to present the true picture of China. "It is the first newspaper in the market to bridge the knowledge gap between China and Europe through a combination of Asian and European news and views," he said.

According to Qu, the European Weekly,operated by an international team of journalists and editors in Beijing, Brussels and London, can be downloaded on Ipad for free while its official website has also been launched and updated on daily basis.

Frans Verspeek, team leader of an EU-funded consulting company who got invited to the ceremony, said he was a faithful foreign reader of China Daily and he planned to have a subscription to the European Weekly.

"I spent about two months per year in China in the past few years and I always read China Daily. It has very good cover of business and environment."

"There is still a little bit vagueness on what China is and what they do. It will create a better understanding by bringing more information to Europe," Verspeek said.

China Daily has been accelerating efforts to become "localized" overseas and march toward a world-class multiple-platform media group over the past decades. It launched the Hong Kong edition in 1990s, the U.S. edition in 2009, the Asia edition in 2010 and would hopefully launch the Africa edition this year, according to Qu.

Editor:Yang Jie |Source: Xinhua

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