CCTV.com - CNTV English - CCTV News


Homepage > News > Biz >

TV shopping moves upmarket to sell high-end products

05-30-2011 10:43 BJT

BEIJING, May 30 (Xinhua) -- Many television shopping programs have mushroomed in recent years and they are moving upmarket to sell gold, cars and even houses, rather than selling cheap goods.

"It's not like Fifth Avenue. It's more like those (out-of-town) outlets where you get both high quality and a reasonable price," Zhang Dazhong, chairman of Oriental CJ, one of the largest home shopping companies in China, told Monday's China Daily.

Although television shoppers are sensitive to prices, Zhang said they have been paying more attention to quality. The company started in high-end product sales with gold, first five grams, then 10 grams and now even 1,000 grams. It then went into diamond and car sales.

Total transaction volumes of China's television shopping hit 23.4 billion yuan in 2009, according to industry figures. Experts expect the figure will rise to 500 billion yuan by 2020.

China's television shopping faces competition from the country's robust online market and also regulatory controls imposed after fraudulent activity, said Cai Ling, an analyst with research company China Investment Consulting.

 

Editor:Yang Jie |Source: Xinhua

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program