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The rise of new media provides opportunities for cooperation: media tycoons

09-27-2011 20:40 BJT

BEIJING, Sept. 27 (Xinhua) -- New media's emergence has brought about unprecedented opportunities for cooperation between different types of media globally, said world media tycoons during the presidium meeting of the World Media Summit (WMS) on Tuesday in Beijing.

Executive President of the WMS and President of Xinhua News Agency Li Congjun pointed out that the rise of the new media is an advancement of the time that propels the media to adjust to the development of the economy, science and technology, all of which definitely affect the structure of traditional media.

Media can only progress through convergence and cooperation with each other, Li added.

Mark Thompson, director-general of the British Broadcasting Corporation (BBC), said that the new media does not only affect traditional media but also provides more chances for cooperation.

He said traditional media should seek more partners such as mobile phone and mobile service providers to conduct more extensive cooperation.

The BBC has made breakthroughs in the area of digital television in collaboration with Internet service providers, and it also reached agreement with cultural agencies such as the British Museum to take advantage of the new media to present the history of Great Britain,Thompson said.

Satoshi Ishikawa, president and editor-in-chief of Kyodo News, recalled his organization's experiences in cooperation with new media while covering the devastating earthquake, tsunami and nuclear crisis that rocked Japan in March.

He said exclusive websites were set up to fully report the disaster and cooperation would be carried on in the future.

New media makes interaction between media and users possible since people can access news through new media terminals such as laptops and mobile phones whenever and wherever possible, said Ringo Chan, special representative and senior vice president of Time-Warner's Turner Broadcasting System.

Chan said news readers can also become news sources because they can provide information themselves on the Internet, which has impacted traditional media.

The meeting, held Tuesday in Beijing, was attended by leaders and senior members of the Associated Press (AP), the BBC, The New York Times, Itar-Tass, Kyodo News, News Corporation, Thomson-Reuters, Al Jazeera Network, Google and Turner Broadcasting System (TBS).

Editor:Xiong Qu |Source: Xinhua

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