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Hello Kitty enters Silk Street

01-05-2012 08:58 BJT

BEIJING - On Wednesday one more international brand has authorized a vendor at Beijing's Silk Street - the haunt of foreigners looking for branded goods, mostly reputed to be fake.

An 8-year-old girl and her family shop at a brand-authorized retail vendor stall in Beijing's Silk Street on Wednesday. Wang Jing / China Daily

Hello Kitty, a well-recognized brand bearing the trademark of an innocent, cute cat, is the latest entrant.

The move is the latest bid to clean up the image of the market, commonly known as a paradise for selling counterfeits.

The management of the market said it launched a campaign to crack down on sales of fake and unauthorized products since October 2010.

More than 20 batches of products suspected of intellectual property rights infringement were kicked out and five stores asked to close down.

"Vendors are, gradually, becoming aware of protecting intellectual property rights (IPR)," said Hu Wenli, general manager of Beijing Silk Street Company that administers the market near the embassy area in Chaoyang district.

"We have basically eradicated open sales of products that infringe copyrights," she said, adding that the market was encouraging vendors to register their own brands or obtain authorization as with the Hello Kitty store.

Zhang Guidong, who was authorized to sell Hello Kitty at the market, said he benefited from the crackdown on sale of counterfeits.

"When market regulators confiscated my counterfeit goods worth thousands of dollars in 2005, I felt devastated," said the farmer-turned vendor, from East China's Anhui province. "But now I don't have worries as I sell only genuine goods."


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