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CCTV Africa and "I LOVE AFRICA" Mobile TV Officially Launch in Kenya

01-12-2012 07:39 BJT

China Central Television has officially launched CCTV Africa, a news productions center based in Kenya that focuses on African news and perspectives as well as international news.

To mark the occasion, a launch ceremony was held in the Kenyan capital Nairobi on
Wednesday.The officials joined the locals to play a Chinese drum and an African drum
to represent the long-lasting friendship between China and Africa.(L-R: CCTV Vice
President Sun Yusheng, Kenya’s Vice President Kalonzo Musyoka, Chinese Ambassador
to Kenya Liu Guangyuan, Kenya’s Permanent Secretary Dr. Bitanga Ndemo)

CCTV Africa will initially produce a one-hour program every day, broadcast through CCTV's English news channel. The main focus will be on news, but will also feature interviews with leading newsmakers and documentaries.

The reports will cover the political, economic, social and cultural aspects in the entire African region.

At the same time, CCTV’s mobile TV application “I LOVE AFRICA” is also officially launching after 6 months of trial broadcast.Designed as a brand new platform for Africans to learn more about China and the world, CNTV, the Online Broadcast Center of CCTV, allows viewers in Africa to watch documentaries, educational programs, TV dramas and films through mobile terminal devices.

To mark the occasion, a launch ceremony was held in the Kenyan capital Nairobi on Wednesday.

During the launch ceremony, CCTV Vice President Sun Yusheng, Chinese Ambassador to Kenya Liu Guangyuan, Permanent Secretary Dr. Bitanga Ndemo and Minister Samuel L. Poghisio of Ministry of Information and Communication of Kenya, Kenya’s Vice President Kalonzo Musyoka, delivered their speeches in a show of mutual appreciation.

In attendance were also guests from all circles of Kenya as well as more than 100
Chinese citizens currently working in Kenya.

In attendance were also guests from all circles of Kenya as well as more than 100Chinese citizens currently working in Kenya.

The officials joined the locals to play a Chinese drum and an African drum to represent the long-lasting friendship between China and Africa.

Before the ceremony, CCTV’s Vice President Sun Yusheng met with Vice President of Kenya to exchange their best wishes for the new project.

Sun introduced the development of CCTV’s global news coverage capabilities and the establishment of overseas correspondent bureaus, while Musyoka expressed his hope for the successful launch of CCTV Africa.

The launch of CCTV Africa marks CCTV’s successful establishment of its broadcast network over the African continent.

CCTV Africa has about one hundred employees from different culture backgrounds. They are young, energetic and professional. Many of them are Kenyan citizens.

In order to ensure high-quality programming, CCTV Africa is equipped with state-of-the-art facilities, including two HD broadcasting studios.

The CCTV Africa News Production center is considered a vital step in expanding CCTV’s global news coverage capabilities.

It is also regarded as a crucial measure toward the completion of CCTV’s global news gathering network to enhance the competitiveness of CCTV.

In addition, CCTV Africa will provide a platform for its Chinese audience to better understand Africa and promote the China-Africa friendship so that the real China can be introduced to Africa, and the real Africa can be presented to the world.

A worker of China Network Television (CNTV) showed "I LOVE AFRICA" Mobile TV to
Liu Guangyuan,Chinese Ambassador to Kenya .(L-R:Vice Manager of China Network
Television Gao Xiaoping,a worker of China Network Television, Chinese Ambassador
to Kenya Liu Guangyuan, CCTV’s Vice President Sun Yusheng)

A worker of China Network Television (CNTV) showed "I LOVE AFRICA" Mobile TV to
the guest.

 

 

 

Slide Show: CCTV Africa and I LOVE AFRICA Mobile TV Officially Launch in Kenya

 

 

 

 

Watch Promo: CCTV's Mobile TV "I LOVE AFRICA"

 

 

 

 

 

Editor:Zhang Pengfei |Source: CNTV.CN

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