CCTV.com - CNTV English - CCTV News

Britain promotes post-Olympic tourism targeting Chinese market

08-15-2012 08:25 BJT

LONDON, Aug. 14 (Xinhua) -- Britain launched a worldwide campaign to promote post-Olympic tourism on Tuesday, with high expectations for the Chinese market.

The strategy was set out by Jeremy Hunt, Britain's Secretary of State for Culture, Olympics, Media and Sport, as a renewed drive to create a lasting tourism legacy from the success of London 2012.

It includes an 8 million pounds marketing campaign aiming to triple the number of Chinese tourists, another 2 million pounds to boost domestic tourism marketing, more domestic package breaks and plans to boost sport tourism and cultural tourism. (1 pound is about 1.5675 U.S. dollars)

In total, the campaign will target nine countries worldwide, with adverts appearing in 14 key cities: Beijing, Berlin, Los Angeles, Melbourne, Mumbai, New Delhi, New York, Paris, Rio de Janeiro, Sao Paulo, Shanghai, Sydney, Tokyo, and Toronto. Around 70 percent of the population in each of the target cities are expected to see the advertising on billboards, TV, or in the cinema.

The 8 million pounds campaign, with a strong focus on China, has the potential to generate more than 500 million pounds in extra visitor spend and create more than 14,000 new jobs.

"We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation," the cultural secretary said in a speech to tourism leaders.

 

 

Editor:James |Source: Xinhua

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program