CCTV.com - CNTV English - CCTV News

TCL strengthens foothold in South American market with record sales

08-16-2012 16:25 BJT

SAO PAULO, Aug. 15 (Xinhua) -- TCL Corporation, one of the largest consumer electronics enterprises in China, presented here its full line-up of products in the China Sourcing Fair, including smart TVs, mobile phones, air conditioners and small appliances.

TCL is the most attractive booth in the China Sourcing Fair in Sao Paulo. All the visitors are interested in TCL's 3D smart TV, Touch Screen TV and Dual-screen smart TV, and some of the local buyers asked for further meeting with TCL after the fair.

Meanwhile, on Aug. 15, at the Huizhou Products and Investment Environment Promotion Seminar, TCL signed the strategic contract for the next two years with one of the largest Brazilian electronics enterprises, and the contract value reached 500 million U.S. dollars.

Under the cooperation, TCL will receive orders of 500 million dollars for its multimedia business and 60 million dollars for its mobile phone business within the next two years, which proved the significant achievements for TCL's international developing strategy since 2005.

TCL Corporation is not a new name to Brazilian consumers. Since its entry into Brazil in 2005, the company has sold 200 million dollars worth of color TVs, mobile phones and air conditioners every year, and has even worked with a local partner to set up a factory in the country. TCL's mobile business is also highly successful in this region, with Alcatel brand ranking top three in Brazil's mobile phone market. In 2011, TCL has sold 16.82 million Alcatel mobile phones in Latin America. This figure is expected to exceed 30 million by 2013.

Upon its continuous penetration of emerging markets, TCL has established an extensive network in South America. Currently the company runs offices in Brazil and Argentina, and has business operations in Chile and Venezuela. In the South American market, TCL forecasts a 50 percent year-on-year sales growth for its flat-panel TVs this year. Moving forward, TCL plans to implement a two-step strategy of establishing market collaborations and building its brand, and work towards increasing its market share and brand awareness in South America within the next three years.

Thanks to its successful strategic development in the global market, TCL has posted a record performance overseas. In the first half of 2012, under increased investments to promote its brand in foreign markets, TCL delivered 31,390,000 units of LCD TVs outside China at a year-on-year growth of 108.4 percent, an increase higher than the industry standard. In the first six months of the year, the company sold 1,820,000 units of LCD TV in emerging foreign markets at a 103.9 percent growth over the same period last year.

Editor:James |Source: Xinhua

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program