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Studio interview: Is going global a rite of passage?

CCTV.com

04-10-2014 00:29 BJT

Full coverage: Boao Forum for Asia Annual Conference 2014

Hong Kong is wooing tech start-ups while the Boao Forum focuses on innovation. As the Boao Forum in Hainan continues, the world’s most competitive cities such as Hong Kong come to the fore as they try to reinvent themselves through innovation and reform key themes of this year’s Boao Forum.  Full story >>

To talk more about the competitiveness of Asian firms globally, Professor Liu Baocheng, director at the Center for International Business Ethics, at the University of International Business and Economics joins us.

1. We’ve been hearing about boosting and protecting innovation in Asia ever since the Asian financial crisis of the late 90s. And yet, only a handful of Japanese and South Korean firms have truly significant operations and sales outside of the continent. China is also on the path in creating big global brands but there’s a long way to go. Why is it that Asian firms mostly compete in their home regions?

2. Is it necessarily ALWAYS the right path for a company to eventually go global? What if a certain company simply doesn’t need to head into the international markets as domestic consumers are more than enough for the company’s growth?

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