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Talk Africa introduction

Editor: zhenglimin 丨CCTV.com

04-23-2014 15:24 BJT

Talk Africa is a 30-minute weekly talk show that discusses current affairs in Africa on the platform of CCTV Africa.

In recent years, Africa has been undergoing tremendous economic and political growth. Some analysts seethe African continentasthe next frontier in global trade. Sadly, this positive image of Africa has always been pushed to the back burner by negative reports about the continent. This has cast Africa in bad light, discouraged many potential investors and by and largeundermined the continent’s political and economic growth.

Talk Africa seeks to change this negative perception of Africa by showcasing the continent as a potential investment destination, where investors can tap into abundant and cheap labour supply, a huge reservoir of raw materials and mineral resources, and all-year-round favourable climatic conditions to reap maximum profits. However, this isn’t to say that Africa doesn’t have its share of problems. Africa is always actively seeking homegrown solutions to its social, political and economic problems but remains part of a globalized world and open to change. By providing a platform for open and frank discussions and deep reflection on issues that affect the continent whether political, social or economic, Talk Africa seeks to influence leaders, policy and decision makers by being a source of thought-provoking interaction that generatevaluable suggestions, recommendations and solutions that implementers may find useful.

Each episode of Talk Africa deals with just one issue, but quite comprehensively. In terms of structure, the show comprises of an anchor’s intro, a 1-2 minute video package that serves as a backgrounder, followed by a robust studio discussion involving high-level guests drawn from all sectors of society. The debates are quite insightful and informative, and offer a glimpse into Africa’s uniqueness—that aspect of Africa that only CCTV Africa can bring out!

Backed by CCTV News Beijing headquarters and CCTV America broadcasting center in Washington DC, Talk Africa utilizes a state-of-the-art studio in Nairobi and has access to equally sophisticated studios in Cairo, Johannesburg, Khartoum, and Abuja to facilitate its three-way live satellite links.

So far, Talk Africa has interviewed a number of high level guests, including; Malawi President Bingu wa Mutharika and Ethiopia Prime Minister Meles Zenawi.

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