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Xiaomi unveils Mi 4, wearable device and MIUI 6

CCTV.com

07-23-2014 00:20 BJT

Xiaomi, one of China’s fastest-growing IT companies, held its annual product launch Tuesday in Beijing and unveiled its new smart phone Mi Four and a smart bracelet.

The company’s founder and CEO Lei Jun expects the company to sell 60 million smart phones, including the Mi 4 and older models this year.

The company’s founder and CEO Lei Jun expects the company to sell 60 million smart phones, including the Mi 4 and older models this year.

The Beijing based company also announced an August 16 launch date for its new MIU16 mobile operating system. The new Mi4 supports the 4G network, and is equipped with upgraded screen and camera functions. It also has a new steel frame.

The company’s founder and CEO Lei Jun expects the company to sell 60 million smart phones, including the Mi 4 and older models, this year. The company says that could result in revenues of about 80 billion yuan.

Lei also says that Xiaomi has invested 1.9 billion yuan to upgrade its production facilities. But sales of the Mi 3, which has been out for a year, have been disappointing compared with annual sales of the Mi 2. The company’s smart TV products also failed to beat their major competitors.

Analysts say that the Mi 4 will be a make or break product for Xiaomi. Meanwhile, the company is aggressively expanding overseas, introducing its online sales model to foreign markets. Xiaomi’s Vice President for overseas businesses Hugo Barra speaks with CCTV.

Analysts say that the Mi 4 will be a make or break product for Xiaomi.

Analysts say that the Mi 4 will be a make or break product for Xiaomi.



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