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Culture Express > News Video

'China Joy' attracts 70,000 gamers over weekend

CCTV.com

08-03-2014 19:14 BJT

'China Joy' 2014 has opened at the Shanghai New International Expo Center, bringing over 700 games from all over the world, under one roof. Although it rained heavily in Shanghai over the weekend, the enthusiasm of game aficionados has not been dampened. A record breaking 70,000 people swarmed to the venue on Saturday.

'China Joy' 2014 has opened at the Shanghai New International Expo Center, bringing over 700 games from all over the world, under one roof.

Lines hundreds of meters long, under a rainy sky. The passion of these gamers is burning high. And many of them, with cameras dangling from their necks, want to capture the moment.

"The People, the venue, everything," said one visitor.

"I came to see new games, and beautiful girls," said another visitor.

This venue for interactive entertainment occupies an area larger than ten soccer fields, with over 1,000 games on display. The organiser has also prepared 1,500 game machines for free try-outs, and all of them have long lines.

"I like to play kinect games. I can play this one with my husband and my baby," said a gamer.

The expo is also a chance for mobile app providers to showcase their latest designs. Tencent has launched "myapp.com", and Rolling Stone will cooperate with Cloudary and Disney, as it marches into the booming industry. Kongzhong is also offering its military-themed game, with a platform for gamers from home and abroad to battle together.

Meanwhile, new competitors are putting much pressure on industry leaders. And as the dominator of China's domestic market, Perfect World is adjusting its strategy and investing in game start-ups over all the world.

'China Joy' 2014 has opened at the Shanghai New International Expo Center, bringing over 700 games from all over the world, under one roof.

'China Joy' 2014 has opened at the Shanghai New International Expo Center, bringing over 700 games from all over the world, under one roof.

'China Joy' 2014 has opened at the Shanghai New International Expo Center, bringing over 700 games from all over the world, under one roof.

"If they succeed, we can buy them and bring them under our flag. If they succeed even more, they can go public or be sold to other companies. We benefit either way," said Xiao Hong, from Perfect World company.

The EGLS company has already earned 100 million dollars from players of its online combat games. Now, the company is throwing money into micro-films, expecting more success from the rising industry.

"We have adopted a global strategy with our 3D engine. In the future, we'll develop our business beyond China," said Wang Shuangyi, CEO of EGLS company.

The four-day expo concludes on Sunday, and an estimated 250,000 people are expected to visit.

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