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Culture Express > News Video

Will.i.am: Music industry is dead

CCTV.com

08-06-2014 00:17 BJT

The music industry is dead. so says American pop star will.i.am. The Black Eyed Peas front-man has once again been expounding his passion for technology and he says the internet has changed the playing field forever.

Will.i.am has collaborated with many musicians, artists, entrepreneurs and brands over the years.

Will.i.am has collaborated with many musicians, artists, entrepreneurs and brands over the years.

Will.i.am's collaboration with Britney Spears - 'Scream and Shout', has already had more than three hundred million views online. 

The US superstar says the traditional music industry... is dead.

"I embrace reality and reality is everything that we thought the music industry was is dead. Once you come to grips with reality and realize that the music industry is dead then the freer you will be to imagine new industries," Will.i.am said.

"There are no more record stores and they're not pressing up records. Matter of fact they ain't making record players. They're not pressing up CDs. Matter of fact CDs aren't even in laptops anymore. So that being said, it's dead, but social's awesome. You can still go to iTunes and buy music, you can still stream music, you still go to YouTube. People are listening, viewing and sharing music more than they ever have."

It's no secret will.i.am is fan of all things technological and innovative. Now, he's taken his passion a step further.

He's teamed up with car giant Lexus to soundtrack the launch of their new vehicle.

"I composed music for it, took this song, 'Dreaming About The Future,' and re-imagined it for a Lexus spot. And then we figured out a way to collaborate beyond just a traditional endorsement." Will.i.am said.

Will.i.am has collaborated with many musicians, artists, entrepreneurs and brands over the years.

He says before you pick who to work with, you must have an original idea to bring to the table.

"Collaborations for collaborations sake, that's not good for anyone, but if it's a dream that you are to materialize, then that's what makes good collaborations. So if someone says, 'Hey let's collaborate,' 'OK, on what?' 'You know, err.' 'Well, no, that's not cool.' But if someone says, 'Hey let's collaborate, I have this wonderful thing to manifest,' then that's what makes awesome collaborations and where you work to the ends of the earth to materialize it," Will.i.am said.

The will.i.am soundtracked Lexus advert will be run on TV screens later this year. Expect further appearances by the star himself on a website near you.

Will.i.am

Will.i.am's collaboration with Britney Spears - 'Scream and Shout', has already had more than three hundred million views online.

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