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Flash animations of Emperor Yongzheng go viral

CCTV.com

08-09-2014 00:27 BJT

The Palace Museum is making strides to change its solemn image with some fun new products, namely a group of nine flash animations of Emperor Yongzheng, who ruled from 1722 to 1735. The animations and a group of illustrations have become an instant hit online.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

The Flash animations bring the Emperor Yongzheng to "life", but not in a way he would have expected.

The animations were made by technicians at the Palace Museum, based on the Paintings of Amusement of Emperor Yongzheng. In the animations, the emperor washes his feet in a river, fights a tiger and shoots a bird.

Li Ji, Director of Institute of Archaeology, Palace Museum, said, "The general public is always saying that the palace is extensive and profound and unreachable, so we are aiming to make profound things become popular. This is our common task."

Since the animations were uploaded on August 1st, they have received more than 800,000 hits and attracted many comments.

Many netizens said they once felt pity for Emperor Yongzheng, who worked so hard and had so little amusement. But after seeing the animations, their attitudes were changed. One commented that "Even though the emperor owned the whole nation, maybe he just wanted to have fun like ordinary people."

The museum also has plans to create apps, such as "A Day in the Life of an Emperor", in order to bring the museum and ancient culture closer to today's consumers.

Shan Jixiang, Director of the Palace Museum, said, "Through creativity, we can attract more people, especially the younger generation, to get a deeper understanding of the museum, and enlighten them with wisdom."

The Palace Museum set up its digital store in 2008, selling souvenirs and products such as T-shirts, salt shakers and luggage tags. Now it has a team to bring ancient works to life, using digital technology. The effort aims to reinvent its products, to fit the modern market.

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