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Importers of foreign books look to boost sales

CCTV.com

08-16-2014 01:09 BJT

The Shanghai Book Fair is in full swing, bringing local writers and publishers closer to their readers. Imported books have a big presence at the fair... but dealers say they're looking to increase sales even further, with more and more people now ordering foreign books online.

Song Yi will start college in the fall. And he's picking up some imported books at the fair for his college life. He says getting foreign books is easy.

"I've bought some foreign math textbooks because their way of thinking is quite different. I bought them online because there are discounts," Song said.

Book dealers say sales of imported arts, fiction and children's books are going up. One says they are developing online sales channels to save costs and bring in more revenue. And he says online sales are already double the in-store amount.

The Shanghai Book Fair is in full swing, bringing local writers and publishers closer to their readers.

The Shanghai Book Fair is in full swing, bringing local writers and publishers closer to their readers.

"Compared with overseas book websites, we are faster with delivery. And if you consider foreign exchange rates, our book prices may also have advantages. So that's why we attract customers," said Yang Jianping, bookseller of Boocup Bookstore in Shanghai.

But increasing demand also brings challenges with costs. Another bookseller says Shanghai's Free Trade Zone can help.

"Now we don't dare import too many books because we will invest too much. But for instance, if we import 5,000 books first in the zone, we could then take some out for sales according to the market reaction, and the rest could still remain in the free trade zone. That would save a lot in duties," said Gu Bin, president of Shanghai Book Traders.

Last year, China imported more than eight million books, 15 percent more than in 2012.

The Shanghai Book Fair is in full swing, bringing local writers and publishers closer to their readers.

The Shanghai Book Fair is in full swing, bringing local writers and publishers closer to their readers.

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