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China's state television launches English news video app

CCTV.com

12-02-2014 13:08 BJT

China's preeminent 24-hour English language television channel CCTVNEWS has formally launched the nation’s first short-video English news app, providing overseas audiences a new, convenient way to learn about the country.

Available on both iOS and Android platforms, the ‘Golden’ CCTVNEWS APP is the first of its kind, delivering English news videos with a special focus on today’s China and offering a Chinese perspective on international news and current affairs to global audiences.

The app offers authoritative and professional analyses on the political developments and economic policies of China. The app marks an important step in CCTVNEWS channel’s transformation in the mobile Internet era, with an increasing number of people using smartphones or tablets to consume news. Its special champagne gold logo indicates that new media technologies are driving the media industry into a "golden era".

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