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Introduction of CCTV NEWS program Assignment Asia

Editor: zhenglimin 丨CCTV.com

12-23-2014 15:54 BJT

Assignment Asia is a new weekly 30-minute current affairs program on CCTV News, focusing on stories across the Asia-Pacific, South Asia, and the Middle East. The program will feature reports, interviews and first-person accounts to bring issues to our viewers’ attention, and will reflect the vibrant and diverse cultures that make up this vast continent.

Assignment Asia will be driven by people stories. Each report will feature interesting characters who’ve offered us a glimpse into their lives, so we can understand their daily routines and challenges. Through their stories, we can get into the social issues that affect a wider population. We want these characters to resonate with our viewers, so they will be compelled to learn more about the bigger issue.

Assignment Asiawill be visuallystunning. Stories will catch the viewers’ eye and the editing will combine the use of the best visuals, natural sound and complementary narration, to keep the viewer captivated throughout the report.

Most importantly, Assignment Asia is about storytelling. It’s not a whole bunch of facts listed one after another.

Air Time: BJT Saturday 21:30-22:00 ; GMT Saturday 13:30-14:00; Rebroadcast: BJT Monday 09:30-10:00, GMT Monday 01:30-02:00

Contact Us: Telephone:86 010 85061664; Fax:86 010 85061655; Email:aa@cctvnews.cn

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