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Chinese audiences expect quality over quantity on movies

CCTV.com

01-04-2015 10:48 BJT

Cinemas in China smashed box office records in 2014, but viewers have complained about the poor quality of homegrown films.

In a CCTV survey on Sina Weibo, half of the 10,000 participants said homegrown films are behind on quality. Some say while the film market matures, the quality of the films is declining.

Film poster of “Interstellar”

Film poster of “Interstellar”

In 2014 more people went to the movies in China than ever before, with foreign films the box office hits.

For homegrown films, viewers gave more criticism than praise.

"Most of the homegrown films are flops, few are good, not to mention spectacular," said a viewer.

"Gone With The Bullets really disappointed me. The plot drags and sputters. Directors should focus more on the plot," said another viewer.

Film poster of "Gone With The Bullets"

Film poster of "Gone With The Bullets"

Directors said China's film market is still in its start up phase.

"The current Chinese film market is hurly burly. What we discussed are economic benefits and box office takings that will have impact on every director," said director Zhang Yimou.

"Directors should have their own judgment rather than going with the flow. If you feel touched by something, it will surely move others. Emotionally touching subjects always find a market for audience," said Peter Chan, a director.

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