The grand finale of the 2015 'New Cover' New Silk Road North America Fashion Glamour took place at Canada’s River Rock Theatre on the evening of February 17, 2015. A huge fashion and media crowd of nearly 1,000 individuals were at the ceremony to witness the historic moment in the fashion and culture arenas.
The 2015 ‘New Cover’ New Silk Road North America Fashion Glamour is organized by CNTV, New Silk Road Modeling Agency, CNTVNA.COM, Orient Star Media Inc. and is presented by J Li. Models. The competition aims to discover new model talents in North America, and to promote the integration of Chinese and western fashions.
Girls in red ballerina dresses took on stage to open the Fashion Glamour.
Collections wore by the finalists at the event were all designed by emerging local designers. The Chinese blue and white porcelain-themed swimwear presentation, which combined mysterious oriental charm with the models’ youthful vigour, impressed the audience the most.
The night was also not without performances of local artists. Chinese dance “Royal Datang” showcased the beauty of traditional Chinese culture; and band performance by the Simpson Brothers Band brought vibrancy to the ceremony.
The Fashion Glamour Night was concluded with the awards presentation. Michelle Gieschen beat out 14 other competitors, and was crowned the ‘New Cover’ model of 2015. Emily Beth and Jacqueline Liu were the first and second runner-ups respectively. Rachel Lee Mandi, Kara Zhang, and Jacqueline Liu won the “Best Photogenic Model”, “Best Catwalk”, and “Most Popular Model Online” awards respectively.
By winning the 2015 ‘New Cover’ competition, Michelle Gieschen is also automatically qualified for the final of the 2015 New Silk Road Model Contest to be held in China later this year.
Since the Fashion Glamour Night also coincided with Chinese New Year’s Eve, the organizers especially introduced the CCTV Spring Festival Gala – also known as the “spiritual family reunion dinner” in China – to all the guests, and invited everyone to check out this most-watched annual audio-visual feast.
The 2015 ‘New Cover’ New Silk Road North America Fashion Glamour gathered young people who are passionate about a career in modeling, regardless of ethnicity and race, to share with each other their thoughts on fashion. The event has contributed greatly to connecting people and ideas from two sides of the globe, and it has indeed gone beyond fashion. Just like how the ancient Silk Road first brought contact between China and the west, the 2015 ‘New Cover’ is acting as the “new” Silk Road through which modern Chinese culture spreads to, and takes root in western countries.
Dance "Royal Datang" showcased the beauty of traditional Chinese culture.
Collections wore by the finalists at the event were all designed by emerging local designers.
Michelle Gieschen （middle） was crowned the "New Cover" model of 2015.