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Cross-border e-commerce focus of shopping holiday


06-18-2015 17:20 BJT

E-commerce platforms in China have been gearing up for June 18th, which has been promoted as some sort of a mid-year shopping holiday, when thousands of discounted products are being sold online. The focus this year is a little different... as the big e-retail platforms have their eyes fixed on the international market.

Leading e-retail platforms have all used cross-border e-commerce in their campaigns to lure consumers this year.

Tmall.com says it will offer buyers some 300-thousand imported goods from 25 countries, with prices matching those of their place of origin.

Its major rivals JD.com and Suning have been each promoting similar ideas, while yhd.com, a Chinese e-commerce firm that's majority-owned by Wal-Mart, says its fresh produce on sale will be authenticated by the Canadian government.

The industry's major players say they have only the best foreign goods to offer consumers at home, who are eager for products that are unavailable or overpriced in China.

That's as a fast growing number of urban online shoppers turn to goods from overseas in what has become  a multi-billion-dollar market for global e-retailers. China’s Ministry of Commerce says cross-border trade by domestic e-commerce firms will be worth 6.5 trillion yuan in 2016. 

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