Edition: English Asia Pacific Africa Europe | Español Français العربية Pусский | 中文简体 中文繁体
Homepage > Biz Video

Exclusive interview with Amazon China President on cross-border e-commerce

Reporter: He Weiwei 丨 CCTV.com

08-14-2015 17:11 BJT

Amazon China said on Thursday that the free trade zone model will further boost its cross-border e-commerce business in China. Our reporter He Weiwei spoke with Amazon China President Doug Gurr, who believes that cross-border e-commerce is the next big trend.

"Mr. Gurr, thank you for joining me. It’s the 11th year since Amazon entered the Chinese market. What efforts have been made in your company’s localization? How do you see China’s environment for trans-border e-commerce?" He Weiwei asked.

"In terms of cross-border e-commerce, we’re very clear this is the next big trend. E-commerce for the last a few year has been very much a domestic business, we’re very clear, everything we see tells us that the next one, three, five maybe ten years will absolutely about cross-border e-commerce. And that just makes sense to customers. And there are two parts of that, there is, of course helping Chinese customers get access to the very best products around the world. And on the other side is helping business here in China sell around the world. In terms of what you’re doing cross-border e-commerce, what you’re trying to is very simply connect customers with products they want from around the world. we know that we can go directly to the brands. What we work very hard to localize is the customer experience which is local language, local payments, local services," Gurr said.

Connecting Chinese businessmen to the world

"Now let’s talk about the Global Selling, during the first half of this year, Chinese sellers on Amazon doubled their sales year-on-year. In what way did Amazon enable them to make such rapid growth, and what’s the plan to further boost sales?" He Weiwei asked.

"We genuinely believe we can offer a platform to support the tremendous growth as Chinese businesses move from made-in-China to brands-from-China. We offer access to over 285 mln customers from around the world, but I think one of the key things that is driving that growth is we worked really really hard to make it as easy as possible for Chinese sellers to sell globally.So the more we work to move the barriers and frictions for China businesses, the more we believe that the great business will succeed around the world," Gurr said.

Follow us on

  • Please scan the QR Code to follow us on Instagram

  • Please scan the QR Code to follow us on Wechat

We Recommend

  • World Heritage China Part 29
  • Glamorous Indonesia Part 2
  • Along the Coast Part 41
  • Glamorous Indonesia Part 1
  • Dreams and the business reality
  • Philippines' beauty pageant obsession
  • China's love for basketball
  • Box office online
  • Jixi: Land of luminaries II