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China & ASEAN to construct cross-border E-commerce platform

Reporter: Li Yang 丨 CCTV.com

09-20-2015 05:42 BJT

The 21st century Maritime silk road has been mentioned a lot since the 12th China ASEAN Expo opened yesterday. Multiple forums and activities have been organized around the subject. And at this morning’s China ASEAN E-commerce summit, a path to build an online road has been found out. 

It’s the second day of the 12th China ASEAN Expo in Nanning. Alcohol and nature product exporter Henry Hoang has been busy promoting his black rice wine for hours.

The Vietnamese businessman has attended the expo four times and is confident about the quality of his products. What concerns him, however, is how to sell the wine to as many customers as possible at a convenient cost.

"A lot of people from Southeast Asia countries come to this expo. Normally the size of their companies is mostly small. That’s why when the people come here, it will cost them a lot. The hotel, the living, the transportation. For small companies, that’s difficult," said Henry Hoang, Chairman of Management Board, Alcohol and Nature Product Corporation.

As one of the largest hotel equipment suppliers in China, the Guangzhou Wellborn Equipment Corporation has established stable channels to sell its machines around the world. However, the company's traditional sales methods may not always work.

"When we came to the expo, we could only bring a small portion of our products. Because there’s limited space at the exhibition booth, we can’t show customers all of the machines we produced. We wish we could have a bigger platform to give consumers as many choices as possible. Bedsides, this time our company sent teams of salespersons and technicians here. The expense, along with the exhibition fee, is no less than 500,000 yuan," said Chen Zhengjie, Sales Manager, Guangzhou Wellborn Hotel Eqipment Co,. Ltd.

However, the challenges that both Chinese manufacturers and ASEAN traders are facing now may soon be removed. That's because a cooperation memorandum regarding the development of China-ASEAN cross-border e-commerce platforms was signed at this morning’s e-commerce summit.

More than 500 political and business leaders, as well as experts from China and 10 ASEAN countries, were on hand to witness the launching ceremony of the platform. Many of the leaders believe that bilateral E-commerce cooperation will benefit millions of companies in the region.

"The cross-border E-commerce platform is especially beneficial to small and medium sized enterprises in the region because they don’t have too many chances to go abroad for visiting and learning. And through the platform, they can acquire a lot of information. It will promote communications between small businesses in China and the ASEAN countries and improve cultural exchanges between young people," said Siong Seng Teo, chairman, Singapore Business Federation.

The total population of ASEAN countries is over 0.6 billion, and more than half of them are young. ASEAN is the fourth-largest economy in the world and has huge potential to become a strong E-commerce power.


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