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New Money 02/06/2016 Downhill speed


02-06-2016 17:14 BJT

Ski resort rises amid winter sports fever

Though China has a limited ski tradition, it has become a popular winter sport among the increasingly affluent middle-class families. As a result, the market is picking up the downhill speed.

As one of the three ski resorts set to hold the 2022 Winter Olympic Games, Thaiwoo is 20 minute-drive away from China's ski town Chongli country, 250 kilometers northwest of Beijing. It opened its first few slopes in mid-December after five years of planning and construction.

A high-speed railway is under construction to link Beijing and Chongli, and one stop will be at Thaiwoo. It will cut the travel time for visitors to the ski town from more than three hours to less than one hour, therefore help attract more skiers. 

Home builder taps into ski resort market

Vanke Songhua Lake is located in Jinlin City in Northeast China’s Jilin Province. It's developed by China's largest home builder Vanke, which hopes toride the tide of the booming ski market.

Compared with other ski resort developers, Vanke has one major advantage: its 300,000home owners are the resort’s potential customers.

Gear makers gear up for growing demand

As ski resorts are looking to cash in on the market boom, gear makers are not lagging behind, as industry insiders say Chinese skiers have become sophisticated enough to appreciate the importance of ski maintenance and tailor-made boots.

At the same time, some expect China’s ski equipment market to become the biggest in the world in the next 5-7 years.

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