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China’s family values of TV rules support ethical culture

Editor: Tong Xinxin 丨CCTV.com

03-25-2016 14:55 BJT

By Joseph R. Castillo, an American entrepreneur and public speaker, CEO of Nations Abroad Ltd. 

China’s new TV regulations convey a good understanding on the power of sight and sounds when coupled together. TV networks broadcast mesmerizing messages that can convey a wide array of emotions from viewers. TV & Films can transform the mindsets of our culture. 

Interesting enough when horror films became popular in the United States, some audience goers were having heart attacks in movie theaters. But over time, the hearts of viewers waxed cold through a phenomenon called desensitization. Simply put, what you’re repeatedly exposed to eventually becomes normal for the viewer. 

In contemporary times, we have entered the era of desensitization. When a person’s conscience has been seared enough through over-exposure, they can’t feel shocked as a prior generation would have. 

Many of today’s youth have gotten exposed to hedonistic behavior at an early age. The results have been devastating and this explains why so many people have lost hope for our future generations. 

I was only 18-years-old, living on the tough streets of Chicago, when I realized the impact of the media on society. I was at home with my niece and her friends, while watching them play together. They were all talking about their boyfriends and falling in love. 

This shocked me because the children were only 4 and 5-years-old. Why would they care so much about finding a boyfriend at such a young and tender age? Apparently, they all enjoyed watching Disney movies all day-long and every animation film was about falling in love and finding a boyfriend or prince charming.

Children are young and impressionable as they develop thoughts and opinions from what they see and hear from the media. TV shows and cartoons capture children’s attention from the sights and sounds that get ingrained into their hearts. They are tantalized with a flood of desires and compulsions coming from the TV screens. 

A friend from the Bahamas said that when he grew up in the 1970s, local TV networks had regularly broadcast wholesome shows. But when satellite TV became popular there, many residents started to tune into pornographic channels from the US. Soon afterwards, its society had rapidly descended into the path of sexual perversion and criminality. 

Television is a powerful cultural force, since it represents the eyes of the nation. Whatever is shown on TV defines what is normal for a culture. TV can make whatever it wants to look good or bad, just by exploiting images and sounds to serve its agenda.

Now, let’s take a closer look at Chinese TV. Many shows depict certain deeds in a positive light, such as acts of bravery, honesty, justice, charity, goodness and intelligence. Yet other behavior traits are shown in a bad light, including corruption, cruelty, dishonesty, selfishness and cowardice.

But I am an American and support free speech. I will defend your freedom of opinion, however in a time when many people feel no sense of decency, there should be healthy family-friendly censorship, and China is making the right move to enforce more comprehensive and stricter family values standards for its media.

Well, when did censorship become such a bad word? The West lives in a generation where bad is called good and good is called bad by a small vocal minority. Their grandparents remain appalled by the direction of their culture, yet their desensitized grandchildren have disregarded the values that have made the American nation great.  

A vocal minority in America brag about the outstanding progress of Western sexual freedom in the media, but they ignore the tsunami of sex addiction, immorality, rape, incest, spread of STD’s (sexually transmitted diseases), teenage pregnancy and so-called gender confusion. 

These are the dire results of removing a strong family values code from the media. Just imagine the impact if Chinese television programs started showing evil in a good light, and good deeds in a bad light. 

Beijing officials have a moral obligation to ensure that family values stay intact in the country to keep the nation headed in the right direction. China has imposed new regulations to discourage homosexuality and witchcraft, which should be deemed a reasonable response to protect China’s youth. 

I am living in Beijing, raising two wonderful children with my lovely wife, a Chinese-born woman named Jade. I’m staying here to avoid the societal problems that have plagued my hometown, Chicago. 

If I returned to Chicago, a city rampant in crime, drugs and sexual immorality, my kids would be exposed to depravity on a daily basis and watching it on TV as if it were normal and alluring behavior. With such grave temptations, how could I expect them to lead righteous lives later on?  

Therefore, kudos to Beijing for raising up morality standards in the media and for protecting my children from watching immoral programming. China is making TV great again.

 Joseph R. Castillo, an American entrepreneur and public speaker, CEO of Nations Abroad Ltd. 


( The opinions expressed here do not necessarily reflect the opinions of Panview or CCTV.com. )



Panview offers a new window of understanding the world as well as China through the views, opinions, and analysis of experts. We also welcome outside submissions, so feel free to send in your own editorials to "globalopinion@vip.cntv.cn" for consideration.

Panview offers an alternative angle on China and the rest of the world through the analyses and opinions of experts. We also welcome outside submissions, so feel free to send in your own editorials to "globalopinion@vip.cntv.cn" for consideration.

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