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New Money 12/10/2016 Virtual reality fever


12-10-2016 17:21 BJT

Part 1. Virtual reality enthusiasm in China

Since its launch in June 2015, the egg-shaped VR experience venue has been popular. Actually, this is just a complementary part of the Joypolis digital entertainment venue, which is a large indoor amusement park. Currently, there are 20 pieces of large equipment in the venue.

Unlike other theme parks, this amusement park mostly consists of immersive enter-tainment programs, such as the Wild Wings, Wild Drifting, Initial D and Transfor-mers, in which the player rides on a vehicle or vessel which simulates flying, driving or combat, while the seat wobbles to make it real. The egg-shaped VR seat is a common practice in the VR gaming sector. In the past year, these VR experience venues are seen in commercial complexes in many cities.

Part 2. A new model combines VR and film

As a filmmaker that focuses on film planning and production, Mili pictures makes a new way by combining film IP and VR technology. In detail, Mili first make the film story become the theme of the VR amusement park before the film comes out. The Star Core VR amusement park is a way of advertising the film, it can make its own profit as well.

 As far as we know, with only six months in operation, the Star Core amusement park has cumulatively attracted over 200,000 visitors. According to statistics, the number of offline experience stores had exceeded 1,000 in China by 2015. In 2016, this figure is expected to reach 5,000-8,000.

Part 3. Development of virtual reality in China

While the VR technology is first used for civilian purposes and popularized in the gaming sector, explorations in VR technology in science museums and exhibition halls began a decade ago. Founded in 1997, Shanghai Hantu Technology has made explorations in virtual tourism, exhibition, virtual online education, panoramic sports broadcasting and VR panoramic movies.

Also,  the news of VR startups raising significant funding keeps going on this year. In April, Moojing acquired 10 million US dollars funding from investors like Huayi-Brothers, Telling, Aisidi and Green Pine Capital. Such examples grow with time, such as the 30 million US dollars round-A financing acquired by the VR vertical portal 87870, Sequoia Capital investing in ANTVR, Thunder investing in Deepoon VR, APUS and Fenghou Capital investing in Fireworks, and Tencent investing in Zanadu.

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