South Africa World Cup kicked off on the night of June 11. CCTV-5, CCTV HD Channel, CCTV Fengyun Football Channel and CNTV successfully broadcast the opening ceremony and opening match lively.
Statistics indicate that the audience shares of Sports Channel reached 6.22% on that day, hitting a new record high for the year. CNTV Sports Channel's live broadcast of the opening match. It is the first time that China new media broadcast lively the matches of the World Cup.
CCTV HD Channel and Sports Channel jointly broadcast lively the opening ceremony and opening match of the World Cup as well as the program “World Cup Feast”, which is the first time that China broadcast the World Cup with hi-definition system.
According to CSM data, the average audience rating of the World Cup opening ceremony broadcast by CCTV-5 reached 5.7%, accounting for 14.34% of the market share and 9 times higher than the adience rating at ordinary times of same period.
By June 26, 48 group stage games had been played, with the first match between South Africa and Mexico reaching an audience rating of 7.89%, representing 28.44% of the audience share.
On the evening of June 25, the match between Brazil and Portugal reached the audience rating of 8.11%, accounting for 27.84% of the audience share.
The page views for CNTV on the first day of the World Cup reached 200.2 million, 70% higher than usual; the number of unique visitors reached 8.05 million, 2.23 times as many as the normal; the accumulated number of viewers watching live video broadcast totaled 15.22 million.