CCTV Advertising Department held a seminar on advertising management strategy in Shunyi, Beijing from June 5th to June 6th. CCTV Deputy Editor-in-chief and Director of Advertising Management Center Cheng Hong, Deputy Directors of Advertising Department He Haiming, Chen Rongyong, Li Yi, and principals of all sections of Advertising Department attended the seminar, where they had in-depth discussion with more than 30 advertisement strategy consultants over CCTV’s advertising management strategy.
During the seminar, which was presided over by Deputy Director Chen Rongyong, CCTV Deputy Editor-in-chief Cheng Hong made an exhaustive introduction to the reform campaign of CCTV in the first half of year 2010; and Deputy Director He Haiming briefed the attendants on the situation of CCTV advertising management during the first five months of 2010. For example, Zhang Zhongliang，Director of Financial Department of National Bureau of Statistics, made a forecast over the economic tendency for the second half of 2010 and the forthcoming 2011. Tian Tao，Vice President of CTR Market Research Co., Ltd. analyzed the competition among TV media in the past months of this year. Mr. Yuan Fang, Deputy Researcher with Advertisement Department of Communication University of China predicted the competitive landscape of media for the second half year of 2010 and the imminent 2011. Zhang Haiying, General Manager of GroupM Trading (China) foretold the media placement demand of enterprises in the second half of the year 2010 and the upcoming 2011.
Besides, participants also held elaborate discussions over CCTV 2011 advertisement bidding strategy and analyzed representative advertisement cases placed by enterprises on the platform of CCTV. The present advertising strategy consultants of CCTV Advertising Department are composed of experts, scholars and managers from academic circle and senior management from enterprises. they offered many constructive ideas and suggestions on the advertising management of CCTV and its advertisement bidding campaigns for the coming 2011 by taking a comprehensive consideration of such factors as market situation, enterprise demands, consumption trend and media operation orientation, coupled with deep insights into their respective fields