On Jun. 5, the “2010 China Brand Development Summit & Charm Communications 12th VIP Client Forum” was held. CCTV Advertising Department Deputy Directors He Haiming and Li Yi attended the forum and delivered speeches. Top management from China Telecommunications, PICC, China CITIC Bank, Huaxia Bank Co., Limited, COFCO, Midea Electric, Hayao Group, Panlong Yunhai, Jiangzhong Medical Co. Ltd, Taiji Group, Snow Beer, Feihe Dairy, Arawana and other enterprises also attended the summit.
Deputy Director He Haiming congratulated Charm Communications on its successful NASDAQ listing. He also stated that Charm Communications is one of CCTV’s most important and stable partners. Both parties jointly created many top brands in numerous industries, assisted regional brands in becoming national brands and guided foreign brands to enter into the Chinese market. Together with Charm Communications and its clients, CCTV Advertising Department will continue to create new classic cases.
2010 is the year for CCTV to conduct reform and development as well as brand and capability of international communication construction. Deputy Director He Haiming introduced CCTV’s reform to the enterprises present: CCTV launched channel reform since mid May, based on that channel directors and center directors will compete for posts; the Overseas Communication Development Center, Large Program Production Center, Program Purchase Center, Advertising Management Center and Industrial Growth Research Center were established; and the Advertising Management Center would enhance the management of CCTV’s advertising resources and promote the development of CCTV advertising marketing.
Deputy Director He Haiming also introduced the advertising resources of important events in 2010, including the Youth Singer TV Competition-Individual Final, South Africa World Cup and the Asian Games to be held in November.
Deputy Director Li Yi delivered a speech on the “Thanksgiving Dinner for the 15th Anniversary of Charm Communications” and congratulated Charm Communications on its successful NASDAQ listing. Deputy Director Li Yi stated that, thanks to the understanding and support of clients, advertising agencies and media, win-win situations have been achieved among the three parties. He also extended his heartfelt gratitude to Charm Communications and its clients.
During the forum, deputy director He Haiming and Li Yi also conducted in-depth communication with the top management of many enterprises and discussed cooperation during the World Cup, the World Expo and 2011 Prime Advertising Resource Bidding.
Charm Communications is one of the most powerful integrated communication groups in China and one of CCTV’s largest advertising agencies, ranking first among CCTV’s “Top Ten Advertising Agencies” as well as having the largest bidding amount for seven consecutive years. On May 5 this year, Charm Communications was listed on the NASDAQ Stock Exchange, becoming the first Chinese advertising agency listed in the United States. This, coupled with its cooperative relationship with Aegis, signify that Charm Communications is stepping towards internationalization.