On June 12th, Deputy Director of CCTV Advertising Department, Li Yi, attended Laocaichen 2010 Annual Conference. During the conference, she introduced the achievements of CCTV on reform since 2009, and also said that, CCTV Advertising Department has been upgraded to CCTV Advertising Management Center in order to enhance the unified management over the advertising resources of CCTV, integrate the top-quality advertising resources of CCTV, provide a more efficient publicity platform for advertisers and offer them more professional and efficient services.
After the conference, Li Yi conducted in-depth communication with chairman of Laocaichen Chen Yueping. During the communication, Chen Yueping indicated that, a company can achieve great development only by brand building, which in turn depends on top-quality media; satisfactory effect has been achieved since Laocaichen launched advertisements in CCTV prime advertising resource; and the increase of brand value and sales volume reaffirms the determination of Laocaichen to further cooperate with CCTV.
Li Yi congratulated Laocaichen on the extraordinary achievements made during its development. She mentioned that, a famous brand means a large market, as an influential representative company in seasoning industry that has grown up during reform and opening-up, Laocaichen took the lead in launching advertisements in prime advertising resource of CCTV in this industry, reflecting the foresight of Laocaichen in long-term strategic investment, which explains why Laocaichen achieved success in the past and ensures that Laocaichen will further expand market in the future.