On June 3, Quanyou Furniture Co., Ltd held 2010 Quanyou Brand Strategy and New Product Launch Conference entitled “TDream Of Beautiful Homes, The Blossoming Happiness” in Beijing. Quanyou’s vice president Wei Bin, Deputy Director of CCTV Advertising Department Chen Rongyong, the Chinese star couple Huang Lei and Sun Li, famous Chinese actress Li Xiaolu, many experts, leaders and representatives of distributors in furniture industry attended the grand event.
China's furniture industry has now entered into the brand marketing phase after undergoing the previous two phases of handcraft workshop and channel development. According to relevant data, the gross output value of the domestic furniture industry will reach RMB 800 billion, and will increase at an annual rate of 15% in the next five years. Currently, there are over 50,000 furniture manufacturers in China, whose brands are rather scattered. What should they do to seize this opportunity and exploit such a large market? At the beginning of 2010, Quanyou Furniture put forward the strategic objective of emerging as the world-class integrated furniture solution provider, which has established four development strategies: brand strategy; industry chain integration strategy, channel cultivation strategy and informatization strategy. As the core content of this conference, new brand strategy of Quanyou has been officially unveiled.
On the conference, Quanyou Furniture also released its new commercial, the premiere ceremony for which was kicked off by such distinguished attendees as Quanyou’s vice president Wei Bin, Deputy Director of CCTV Advertising Department Chen Rongyong, etc. Deputy Director Chen Rongyong remarked that, "Quanyou Furniture is a great furniture manufacturer that attaches great importance to brand building. Over the recent decade, it has maintained close strategic cooperative relationship with CCTV. CCTV will continue to strengthen such cooperation with Quanyou Furniture in the days to come so as to help boost the development of the whole furniture industry”.
The new brand strategy unveiled by Quanyou Furniture at this launch conference serves as the first step of its five-year plan. At the same time, the new Quanyou commercial is also aired on CCTV, which will acquaint millions of Chinese households with brand philosophy of Quanyou—“Beautiful Home, Happy Life”.