CCTV Sports Channel Deputy Director Cen Chuanli
As the exclusive broadcaster in mainland China, CCTV will send its largest reporting team in history to report 2010 Guangzhou Asian Games, which is made up of nearly 700 members and rents a field of nearly 2,000 ㎡ from International Broadcasting Centre as its reporting centre. We will set commentary positions in nearly 20 venues, offering on-site explanation of major matches such as swimming, track and field, gymnastics, table tennis, badminton, basketball, volleyball, diving, shooting, rowing, etc.
CCTV will send nearly 50 interviewing groups for the full coverage of the Guangzhou Asian Games, such as stories during matches, interviews of Chinese and foreign athletes, local conditions and customs in the athlete’s village, tidbits of audience and volunteers, Cantonese snacks, and Lingnan culture.
CCTV will give a full coverage of Guangzhou Asian Games through media outlets such as CCTV-1, CCTV-5, CCTV-7, CCTV-HD, CNTV, etc.
CCTV-1 would be the handpicked channel for broadcasting. From November 13th to 26th, we specially set a racing time-interval lasting from 13:00 to 18:00, during which selected races would be broadcasted, including major events such as gymnastics, diving, weight lifting, shooting, archery, etc, and other popular but non-Olympic events such as billiards, roller skating, dancesport and so on. Team events of our athletes’ would be highlighted too.
CCTV-5 would be the major channel for the Guangzhou Asian Games broadcasting, giving a full coverage of major Olympic events including swimming, diving, track and field, table tennis, badminton, rowing, canoe / kayak, cycling, and Chinese teams' events. Various collections of races would be presented, so would round-the-clock news reporting of match status.
CCTV-7 would be the channel for broadcasting matches. Two time intervals (9:00-12:00 and 20:00-22:00) are arranged from November 13th to 26th for live broadcasting of Asian Games.
CCTV HD channel would rebroadcast track and field, swimming, diving, gymnastics, table tennis, badminton in high definition in accordance with the official programs.
CNTV's sports channel would make full use of signals of Asian Games to present live broadcasts, recorded broadcasts and on-demand broadcasts of the matches, and would report matches, news and figures by ways of sharing, commentary and chatting on the Internet.
August 4th indicates the Guangzhou Asian Games 100-day countdown. That evening the sports channel would have a special program during prime time and the 24-hour news program would have a full coverage of the arrangements of Asian Games and Chinese teams’ condition. The publicity of Guangzhou Asian Games is heating up in the sports channel.