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Technical Innovation and Urban Future Highlighted in CCTV’s World Expo Reports

08-19-2010 16:18 BJT

By July 14th, 2010, more than 21 million people had visited the World Expo Park. Since late June, in particular, the daily visits to the World Expo Park have been over 400,000 person-time, with a peak of 550,000 person-time.

Recently, taking the third theme forum of the World Expo named “Technical Innovation and Urban Future” as the theme, CCTV launched a series of reports in its Comprehensive Channel, News Channel and each internatinal channel, highlighting the high and new technology and urban development ideas of various nations being displayed in pavilions of the World Expo Park, and reflecting their interdependence and mutual promotion.

The Comprehensive Channel and News Channel of CCTV have launched a series of reports on environmental changes and urban responsiblities, which fully demonstrate each country's exploration and efforts in sustainable production and life style based on the green and environmentally friendly urban cases and National Pavilion Day of each nation which are displayed at the Shanghai World Expo.

CCTV Daily News Broadcast (Xinwen Lianbo) and CCTV News Channel launched a series themed reports that review “Change Method and Adjust Structure” from the perspective of the World Expo Park for the purpose of revealing the exploration and efforts made by all provinces (autonomous regions and municipalities) during their course of transforming economic development pattern and adjusting economic structure. Among them, there are reports on how Shanghai World Expo promotes creative industry to become Shanghai’s new economic pillar, which introduces how Shanghai, on the occasion of the Shanghai World Expo, transforms its economic development pattern and develop its creative industy.

CCTV’s Finance Channel, in accordance with such thems as “Technical Innovation and Urban City” and “Urban Development and Cultural Heritage”, planned and launched a series of World Expo Pavilion reports, which provided beneficial reference for relevant authorities and enterprises to formulate policy and seize business opportunities. Among them, the reports of South Korea Pavilion highlighted South Korea’s development strategy of focusing on showing its national culture and building up pop culture through introducing the interactive games and the most popular 3D animation movie “Harmony City”. In the reports of the UAE pavilion, the second largest pavilion of the Shanghai World Expo, the program begins with truly original sand dune-like architectural structure and further introduces UAE’s desert oasis cultures. In terms of displaying China’s local science and culture, Finance Channel focuses on reporting Shanghai Film and Television Base, and China Shipping Pavilion, etc.

Editor:张昀 |Source:

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